This new technology disposes of convenient features. One of them is the location-based services. This service enables mobile phones to receive different messages via internet depending on the location of the user. For example, discounts or whatever relevant real time information the user may consider useful can be displayed. Obviously, this features is also a gold mine as it is an e-marketing application which gives the opportunity to businesses to boost their sales.
This feature is probably well represented by the Augmented Reality technology. Quickly, AR technology enables the user to add virtual images to reality through the screen of their phones. Here are impressive examples of how AR can be convenient:
This video shows the viewers some features available only with mobiles phones connected to the internet. The purpose of these features is to help the user in real time during everyday's life. When people needed information before this new technology they generally used their desktop and checked information on the internet. Now, with mobile phones with the internet, the user can directly see what his was looking for on the screen of his mobile phone with a few manipulations. As a result, the user does not need to make detailed plans home nor to find a desktop while being outside. In addition, the user can use his mobile phone if he is lost like the video shows it with the car.
This video shows the viewers some features available only with mobiles phones connected to the internet. As regards businesses, this video compares the common ways to advertise a brand or a shop through billboards in cities with the combination of e-marketing and mobile phones connected to the internet. A japanese building is presented with special walls that enables the mobile phone user to detect the shop in real time. The mobile phone can then display information associated with this building. Therefore, it is interesting to think about this way of communication for the future and how e-marketing could gain importance in businesses management.
This video shows the viewers some features available only with mobiles phones connected to the internet. When people wanted to find a tube near them before the release of the internet on mobile phones and the augmented reality, they needed to use maps or to draw or print information from their desktop. This video shows that with the new technology, people can use their mobile phone to achieve what they want immediately by following real time indications instead of thinking about whether they are walking towards the right direction or not.
Mobile phones with an internet connection disposes of other advantages. Nowadays, technology improves very quickly so that such small devices benefits from an instant access. Indeed, the latest GPRS and 3/3.5G gives astonishing results.
On the other hand, it is important to have a look at PCs to compare both technologies. Desktops still have a higher speed due to the size of the components and wires like optic fiber broadbands.
Broadbands and comfort are two great advantages of PCs. If mobile phones are convenient when it comes to connect from everywhere, desktops probably still have a long future. Indeed, desktops are used in everyday life for a lot of people to do many tasks a mobile phone cannot perform the same way. In other words, for example it seems logic to prefer working in front of a desktop instead of with our mobile phones whether it is in a company or to write a document.
In addition of that, desktops tend to gain a larger part in leisure so that it started to take over television with the streaming media. Moreover, video games industry becomes more important as well notably due to the burst of Massive Multiplayer Online Role Playing Game which created huge communities of people with eclectic backgrounds from housewives to hardcore gamers to businessmen.
To make ideas clear, we assume the real subject is not about mobile phones replacing PCs. We think both of them have their future in the society since they both have features specificities people enjoy.
If mobile will become a form of wallet, it is not necessary to concern about security because the innovation of technology will come with security system. Nowadays, mobile can be installed the security program which asked the users to put code or any security number to pass on automatic identification code (Chaffey et al. 2003) such as text message alert when new sim card was inserted that why the data in mobile will be protected. In terms of bank transaction, mobile can make it as potential as PC because the online security nowadays is much tighter than in the past. After checking out from purchasing online, some bank also has an individual code to prove that the user is the same person as buyer. Hence, expensing trough the internet is not dangerous.
Evans, M., Jamal, A. and Foxall, G. (2009) Consumer Behaviour 2nd edn. Sussex: John Wiley & Sons.
Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F. (2003) Internet Marketing Strategy, Implementation and Practice 2nd edn. Essex: Pearson Education
